Purple Coneflower Seeds — Echinacea purpurea

A Bold, Bee-Loved Perennial for the NZ Garden

Purple Coneflower (Echinacea purpurea) is a stunning, long-lived perennial that brings bold, daisy-like blooms in rich rosy-purple to the summer border. With prominent, spiky orange-brown cones and swept-back petals, it's as architectural as it is beautiful. A magnet for bees and butterflies, and a superb cut flower too.

Why Gardeners Love It

• 🌸 Bold rosy-purple blooms — striking, architectural flowers with distinctive spiky cones
• 🐝 Pollinator magnet — irresistible to bees and butterflies
• ✂️ Excellent cut flower — long stems and great vase life
• 📏 Grows to 1.5 metres tall — a bold statement plant for the back of the border
• 🌿 Long-lived perennial — returns year after year with increasing vigour
• ☀️ Drought tolerant once established — tough and reliable in NZ summers

Growing Tips for New Zealand

Sow in spring or autumn in a warm, sunny position. Echinacea prefers well-drained soil and full sun, though it tolerates partial shade. Seeds benefit from a period of cold stratification to improve germination — refrigerate damp seeds for 2–4 weeks before sowing. Plants flower from their second year. Ideal for most NZ regions.

What's in the Packet

Each packet contains 10 seeds of Purple Coneflower (Echinacea purpurea), with full growing instructions included.