{"product_id":"rudbeckia-red-seeds-rudbeckia-hirta","title":"Rudbeckia Seeds — Rudbeckia hirta","description":"\u003ch2\u003eDeep, Velvety Cherry and Bronze — a Rudbeckia Like No Other\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRudbeckia hirta\u003c\/strong\u003e is a truly striking and unusual variety that takes the classic Black-Eyed Susan in a completely different direction. Instead of the familiar golden yellow, it produces luxurious velvety flowers in deep cherry-red, rich burgundy, and warm bronze tones — around a bold dark central cone. The effect is dramatic, bringing a depth of colour to the late summer border that is quite unlike anything else. An outstanding cut flower with exceptional vase life, it is equally at home in a relaxed cottage garden or a more formal planting scheme. Once you grow it, it becomes an annual must-have.\u003c\/p\u003e\n\u003ch2\u003eWhy Gardeners Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e🌸 \u003cstrong\u003eStunning deep cherry and bronze flowers\u003c\/strong\u003e — rich, velvety blooms in cherry-red, burgundy and warm bronze tones, each with a bold dark central cone\u003c\/li\u003e\n\u003cli\u003e✂️ \u003cstrong\u003eExceptional cut flower\u003c\/strong\u003e — the long-stemmed blooms are outstanding for cutting, with excellent vase life and a colour that complements almost any arrangement\u003c\/li\u003e\n\u003cli\u003e🐝 \u003cstrong\u003eExcellent for pollinators\u003c\/strong\u003e — bees and butterflies are drawn to the flowers throughout the late season\u003c\/li\u003e\n\u003cli\u003e🌱 \u003cstrong\u003eEasy to grow\u003c\/strong\u003e — sow direct or start in trays; one of the most rewarding and reliable plants for the cutting garden and border\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eLong flowering season\u003c\/strong\u003e — blooms prolifically from mid-summer through to autumn, providing weeks of colour and cut flowers\u003c\/li\u003e\n\u003cli\u003e🎨 \u003cstrong\u003eSophisticated colour palette\u003c\/strong\u003e — the deep cherry and bronze tones pair beautifully with grasses, dahlias, and other warm-toned late-season plants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGrowing Tips for New Zealand\u003c\/h2\u003e\n\u003cp\u003eRudbeckia hirta can be sown direct where it is to flower, or started in trays in late winter or early spring for earlier blooms. Surface sow onto moist seed-raising mix and cover very lightly, as seeds need light to germinate. Transplant or thin seedlings to 30–45cm apart. Rudbeckia hirta thrives in a sunny position with well-drained soil and is quite drought tolerant once established. It performs well across most NZ regions. Although technically a tender perennial, it is most reliably grown as an annual in NZ — it will often self-seed and return in warmer gardens. Deadhead regularly to prolong flowering, or leave seed heads for birds and self-seeding.\u003c\/p\u003e\n\u003ch2\u003eWhat's in the Packet\u003c\/h2\u003e\n\u003cp\u003eEach packet contains \u003cstrong\u003e5 seeds\u003c\/strong\u003e of (\u003cem\u003eRudbeckia hirta\u003c\/em\u003e), with growing instructions included.\u003c\/p\u003e","brand":"Chbotanics Seeds","offers":[{"title":"Default Title","offer_id":45068997689413,"sku":null,"price":4.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2974\/5733\/files\/rudbeckia-hirta-cherry-brandy-in-a-softly-lit-cottage-garden.png?v=1791848084","url":"https:\/\/chbotanics.co.nz\/products\/rudbeckia-red-seeds-rudbeckia-hirta","provider":"Chbotanics Seeds","version":"1.0","type":"link"}