{"product_id":"purple-coneflower-seeds-echinacea-purpurea","title":"Purple Coneflower Seeds — Echinacea purpurea","description":"\u003ch2\u003eA Bold, Bee-Loved Perennial for the NZ Garden\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003ePurple Coneflower\u003c\/strong\u003e (\u003cem\u003eEchinacea purpurea\u003c\/em\u003e) is a stunning, long-lived perennial that brings bold, daisy-like blooms in rich rosy-purple to the summer border. With prominent, spiky orange-brown cones and swept-back petals, it's as architectural as it is beautiful. A magnet for bees and butterflies, and a superb cut flower too.\u003c\/p\u003e\u003ch2\u003eWhy Gardeners Love It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🌸 \u003cstrong\u003eBold rosy-purple blooms\u003c\/strong\u003e — striking, architectural flowers with distinctive spiky cones\u003c\/li\u003e\n\u003cli\u003e🐝 \u003cstrong\u003ePollinator magnet\u003c\/strong\u003e — irresistible to bees and butterflies\u003c\/li\u003e\n\u003cli\u003e✂️ \u003cstrong\u003eExcellent cut flower\u003c\/strong\u003e — long stems and great vase life\u003c\/li\u003e\n\u003cli\u003e📏 \u003cstrong\u003eGrows to 1.5 metres tall\u003c\/strong\u003e — a bold statement plant for the back of the border\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eLong-lived perennial\u003c\/strong\u003e — returns year after year with increasing vigour\u003c\/li\u003e\n\u003cli\u003e☀️ \u003cstrong\u003eDrought tolerant once established\u003c\/strong\u003e — tough and reliable in NZ summers\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eGrowing Tips for New Zealand\u003c\/h2\u003e\u003cp\u003eSow in spring or autumn in a warm, sunny position. Echinacea prefers well-drained soil and full sun, though it tolerates partial shade. Seeds benefit from a period of cold stratification to improve germination — refrigerate damp seeds for 2–4 weeks before sowing. Plants flower from their second year. Ideal for most NZ regions.\u003c\/p\u003e\u003ch2\u003eWhat's in the Packet\u003c\/h2\u003e\u003cp\u003eEach packet contains \u003cstrong\u003e10 seeds\u003c\/strong\u003e of Purple Coneflower (\u003cem\u003eEchinacea purpurea\u003c\/em\u003e), with full growing instructions included.\u003c\/p\u003e","brand":"Chbotanics Seeds","offers":[{"title":"Default Title","offer_id":45040996220997,"sku":null,"price":4.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2974\/5733\/files\/image_5d193a07-aa4c-4566-a5e2-467e665958d0.png?v=1779433386","url":"https:\/\/chbotanics.co.nz\/products\/purple-coneflower-seeds-echinacea-purpurea","provider":"Chbotanics Seeds","version":"1.0","type":"link"}